What Have You Found Interesting About Churchill’s Use Of Language In The Following Extract Free Essays

The concentrate I have decided to examine is from the Methuen book, Top Girls, page 111 (When Mrs.Kidd enters) through until when she leaves towards the finish of page 112. During this concentrate the crowd is presented to two significant varying social classes. We will compose a custom paper test on What Have You Found Interesting About Churchill’s Use Of Language In The Following Extract or on the other hand any comparative theme just for you Request Now Mrs.Kidd is an immense differentiation to Marlene, as she is very expressive, though Marlene’s language is somewhat less proper for the working environment. Clearly the two characters are of varying social classes, because of their names. Mrs.Kidd is the main individual in the play given a last name, and her forename is Rosemary, which represents a white collar class foundation. Marlene, on the opposite is a name more connected with common laborers foundations, as appeared in a hit TV arrangement called, â€Å"Only Fools and Horses† in which a lady of regular workers foundation is spoken to. I believe that the two lady speak to the two fundamental social gatherings of the nineteen eighties England, one a white collar class housewife totally steady of her significant other and conventionalist sees on ‘a woman’s place’ in the public arena, and the other an average workers profession lady who has made her own particular manner to progress, without the guide of a man, she is in Mrs.Kidd’s eyes at any rate, â€Å"†¦one of those ball breakers/†¦Ã¢â‚¬  Mrs.Kidd’s goals are hazy to Marlene until she comes straight with it, she says to Marlene, â€Å"The reality is he’s in a condition of stun. About what’s happened.† Marlene is amazed and doesn’t comprehend what she implies, until she clarifies precisely what she implies, â€Å"I’m alluding to you being named chief rather than Howard.† Marlene answers to Howard’s resting issues with mockery, â€Å"Has he thought of taking resting pills.† I imagine that Churchill suggests that Marlene doesn’t truly care and that it isn’t her concern. Mrs.Kidd then proceeds to state that Howard merited the activity, in light of the fact that he’d, â€Å"†¦worked all these years.† Experience, anyway isn’t as significant in the cutting edge time of work, when capabilities bear more noteworthiness on a request for employment than experience. Marlene alludes to this as one of business’ ‘little setbacks’. I imagine that Churchill endeavors to make this line into an extremely powerful second, as Marlene herself had a misfortune as her little girl, Angie, whom she offered up to her senior sister, which empowered her to bob back. I imagine that the power would be lost as the discussion would be acted at an incensed pace and the crowd wouldn’t have adequate opportunity to respond and identify with Marlene. Marlene adopts an expert strategy to the discussion, utilizing formal language and keeping her cool all through the discussion, and guarantees that Mrs.Kidd brings down the tone, so she can't be criticized by her senior partners, for managing the circumstance inaccurately. Mrs.Kidd appears to be as a rule prejudicial towards her own sex, when she says, â€Å"What’s it going to do to him working for a woman?† This inquiry infers that Mrs.Kidd doesn’t have faith in balance in the working environment and again fortifies her white collar class traditionalistic perspectives on a woman’s place in the public eye. Marlene’s answer is a controlled indication of her disappointment at Mrs.Kidd’s numbness towards the condition of the advanced working environment. I believe that Mrs.Kidd’s next lines show that Churchill doesn’t wish to show her as an individual, yet more as a section or ownership of her significant other, Howard. Marlene feels for Howard, saying that she’ll be careful and wonderful, however for Mrs.Kidd, this isn’t enough, she takes it excessively far by saying, â€Å"I think it is unique, on the grounds that he’s a man.† I believe that this strong articulation chafes Marlene, yet she figures out how to suppress her feelings. I think this is likewise utilized by Churchill to show to the crowd Mrs.Kidd’s naivety to the cutting edge working environment. Marlene shows up ambushed in her reaction, â€Å"I’m not exactly sure why you came to see me.† As she feels that Mrs.Kidd has not accomplished anything positive and has only made a numb-skull of herself and her better half. Mrs.Kidd seems to have understood that she hasn’t accomplished anything, and is practically surrendering, when she says, â€Å"I needed to do something.† I imagine that Marlene endeavors to identify with Mrs.Kidd, when she says, â€Å"I’m sorry he’s taking it out on you. He truly is a poop, Howard.† Since she utilizes harsh language towards him, I think she is accusing Howard and attempting to reveal to Mrs.Kidd that it isn’t her concern totally, and that Howard needs to manage his own issues. Mrs.Kidd then attempts to convey another weapon, passionate coerce, she says, â€Å"But he’s got a family to support.† Inferring that they need the cash more than Marlene, who is a solitary lady. At that point she recommends that Marlene surrenders the activity, saying, â€Å"It’s just fair.† I think this derivation sends Marlene into a condition of stun as she answers, â€Å"Are you proposing I surrender the activity to him then?† Mrs.Kidd feels that Marlene has at long last noticed what she has said and that she has prevailing in her mission to pick up her better half the activity. Marlene gets fierce and lacks the capacity to deal with Mrs.Kidd, when Mrs.Kidd says, â€Å"I’m not asking.† Despite the fact that she outrightly is, to which Marlene answers snidely and proceeds to disclose to her that, â€Å"If he doesn’t like what’s occurring here he can proceed to work some place else.† Mrs.Kidd now gets infuriated and begins heaving maltreatment at Marlene, however the language has no impact on Marlene, who in the end says, â€Å"Could you please piss off.† In spite of the fact that this is oppressive, I imagine that Churchill needs it to have the impact of showing to the crowd that Marlene is in charge of the circumstance and is quiet and figuring in her reaction. I feel that this scene bears extraordinary centrality on the play as it shows Marlene’s polished methodology and capacity to adapt to the working environment and issues. The concentrate additionally outlines aims of mocking the working class of the time and the Thatcherists, as Marlene. Step by step instructions to refer to What Have You Found Interesting About Churchill’s Use Of Language In The Following Extract, Essays

A Symbol of Our Culture

America's history has a great deal of redundancy In It. Cost communicated her Irritation for how America began another pattern, utilizing flamingos, and utilized this pattern again and again until It lost significance. The image of the flamingo was utilized tediously until It lost Its Importance, and basically got exhausting. This class In Itself plainly troubled Price. From the beginning, Price's mentality communicated how she felt about the utilization of the flamingo.The title, â€Å"The Plastic Pink Flamingo,† could be taken in a couple various ways. Plastic is portraying the pink flamingo, yet plastic has two implications. It could mean plastic as in the material the flamingo is made out of, yet I think Price was aiming to utilize plastic as a statement with a double meaning and have plastic mean phony or shallow. This definition would speak to Price's mentality of how she thinks America is so shallow and debases objects, for example, the flamingo. Cost additionally utili zed an analogy to make an extraordinary visual of what she thought American culture was like.She contrasted our way of life with, â€Å"[being] like a line of semiotic sprouts. † She causes to notice this comparison by utilizing similar sounding word usages of â€Å"like a line,† and â€Å"semiotic grows. † It isn't actually a commendation to be contrasted with a plant, also how exhausting and uninteresting it is. This expression paints an image in our minds of sprouts desire staying there rambling endlessly. When contrasting this exhausting dull picture with America and our way of life, causes us understand Price's point exactly.Jennifer Price effectively depicted her assessments of the American culture all through this article by utilizing expression, for example, redundancy and playing close consideration word decision. The utilization of procedures like likenesses and similar sounding word usages likewise mirrored her tone of the article, â€Å"The Plastic Pink Flamingo. † A Symbol of Our Culture By Shelley Jennifer Price composed the article, â€Å"The Plastic Pink Flamingo' with expectations to get increase, one will in general get exhausted with the idea.Price proposed for the peruser to get exhausted and tired of perusing the word â€Å"pink† on the grounds that it reflects how America's history has a ton of redundancy in it. Cost communicated her bothering for how America began another pattern, utilizing flamingos, and utilized this pattern again and again until it lost significance. The image of the flamingo was utilized monotonously until it lost its significance, and basically got exhausting. This reality in itself unmistakably irritated Price. Simply staying there rambling endlessly. When contrasting this exhausting monotonous picture with

A Day at the Races

A Day at the Races DID YOU KNOW? The longest recorded kiss took place in New York City on December 5, 2001 between Louisa Almedovar and Rich Langley. It lasted 30 hours, 59 minutes and 27 seconds. Thanks to my beloved high school friend Shana for that bit of information. Finding myself suddenly and unexpectedly with no other plans for Friday night, I decided to use up the extra day that I had hanging out on my Eurail pass and take a day trip down to Montreux, Switzerland. I AM SO HAPPY. Ive been a huge, huge Queen fan ever since 9th grade when I saw that Mountain Dew commercial that used Bohemian Rhapsody and Sams Mom ran out to the mall that night to buy me A Night at the Opera (ah, the dark ages before iTunes). I have also been a huge fan of West Side Story ever since 8th grade when I saw that Mountain Dew commercial that used Tonight in it. Looking back, its remarkable how much Mountain Dew really influenced the development of my musical preferences. So, upon getting to Europe I knew that what I need to dew was to trek up into the mountains of Switzerland and see the famous statue of Freddie Mercury built in Montreux, the site of Queens major recording studio. The statue can be seen on the cover of their final album, Made in Heaven, which I own. I own pretty much all of their albums, even the really terrible ones like News of the World and The Miracle (although I Want It All is definitely one of my top 3 Queen songs), having picked them up in high school through a mixture of Christmas presents, local CD stores, and eBay. Now, Im not normally in the habit of planning 17-hour solo train journeys to see statues of deceased rock icons. Originally, I had planned to see the statue with Ling 07 on our train ride back from Barcelona, since we had a layover of a few hours in nearby Geneva. This would have actually been appropriate, of course, since Freddie recorded the solo album Barcelona with opera diva Montserrat Caballe in the late 1980s. But, alas, our travel plans coming back from Barcelona changed, and with trips for every other weekend this summer already planned, I had all but given up hope of seeing Freddie. So, with the aforementioned cancellation of my Friday night plans, I set out at 11 PM for a 10-hour train ride from Cologne down to Montreux, by way of Basel and Lausanne. I was hoping to somehow run into Jessie randomly in the train station, since I didnt have time to alert her to my travels, but I had no such luck there. At 9 AM, after a pleasant conversation with a cyclist from Arizona on the train, I made my way out of the station and into downtown Montreux. I had no idea where the statue actually was, and it wasnt listed on any of the maps, so I looked at some postcards in a gift shop and figured out that it was apparently on Lake Geneva. So, I headed down to the lake and decided that I would walk one hour in one direction, then turn around and walk two hours in the other direction, and then, if I hadnt found it, admit defeat and head back home, because I had only three and a half hours in Montreux before I had to get on the last train back home. Incidentally, I rememeber one of my friends telling me about a 6.004: Computation Structures problem where you had actually had to figure out what the fastest way to find a store was when you know what street it was on but not in which direction, and the answer involved a logarithmic progression of some sort. Anyway, it didnt matter because I found the statue after about five minutes of walking. but this was as close as I could get. Just my luck, I happened to pick the day of the Montreux Grand Prix for my visit, and that somebody decided that they should set up all the nice Italian cars for the Grand Prix within a fifty yard radius of the Freddie Mercury statue and then rope that area off so that nobody could get in except for the teams. So, I planned a 17-hour trip to Switzerland to see a statue and arrived on the one day that the thousand square feet around that statue were inaccessible. Upon realizing this, I remember saying six words to myself, five of which cant be printed in this blog. The sixth was of. Now, the rent-a-cops there didnt seem too imposing, and at that moment I wished that I had been involved in the hacking community in my undergraduate life at MIT. But Ive heard from some people therein that hacking off-campus, even in Boston, is generally considered pretty difficult, so hacking in Switzerland would probably have been well beyond my abilities anyway. So, lacking that talent, I picked another one out of the MIT skillset: complaining. I went up to one of the security officials and politely asked, first in German and then in English, if I could just come in for three minutes to see the statue. No. But I came all the way from Cologne just to see it. No. It took ten hours. Here, you can see my train ticket. No. But its like 30 meters away, you can watch me the entire time. No, only with a pass. Please, this is the only thing I want to do in Montreux! No. Well, do you know when I can get in to see the statue? No. I was just a poor boy, and I got no sympathy. Two hours and three officials later, I had only managed to discover that the cars would leave around 2 PM, but the area wouldnt be open until 5 PM. Well, that was no good; I didnt have time to stick around for a night at the opera, or even a day at the races. Worse yet, the town was filling up with stupid tourists who wanted to see the Grand Prix, so security around the area was picking up even more. I needed to find a way to get into this hot space with the cars and see Freddie as soon as possible. During my two hours of consultation with security, I did see that they let a Grand Prix team member come in with his wife, although his wife didnt have pass. So, with time running out, I decided to try yet another skill that all MIT students come to possess: begging for help. I needed to go on (and on and on and on) and see that statue! So, very sneakily, I went out of sight of security and started telling people, in German or English, or both, about my situation and asked if they could save me (figuratively naked and far from home) by letting me in on their pass. I was unsuccessful for 10 minutes, as these people were apparently really protective of their automotive tradition, until finally some Irish guy and his wife approached me and said that they could help out. I dont know who you are, and I never got your name, but if you ever happen to read this, know that youre my best friend. The Irish guy was sent down by some major newspaper to cover the event, and was almost unbelievably committed to my cause. After a few conspiratorial discussions, I went down with him and his wife to security posing as their son in my best, least-culturally-sensitive Irish accent. No luck! I was denied, along with his wife. But I wasnt going to crack under pressure. So, with his wifes blessing, I took his press pass and her Montreux Grand Prix hat, left my bag behind, and went to a different guard. I crossed my fingers and whispered Dont stop me now! to myself as I walked past the guard. A kind of magic occurred, and I got through without a hitch. Inside, I was so happy that I almost had a sheer heart attack. In my delirium, I even took three pictures of his press pass before I realized that a real member of the press probably wouldnt do that. So, to keep up my disguise, I took some amateurish pictures of the cars on my way to the statue. Yeah, whatever. Its pretty obvious that Im not in love with my car, or any cars for that matter. I finally gave up on the ruse and just ran down to the statue, where I took 24 pictures, and got some Spanish guy who also spoke a little German to take 5 more pictures of me with the larger-than-life Freddie, including the one above. With a flick of the wrist I took this last picture went back up to the patiently waiting Irish guy and probably sounded like a crazy person as I thanked him profusely and told him that he made my dream come true and all that jazz, which I guess was kind of accurate. Then he went off on his merry Irish way and I on my American way. I took this last picture of Lake Geneva, exchanged 3

Area Studies and Globalism A Holistic View of Humanity

Area studies are often defined as interdisciplinary fields of research and scholarship that combine a number of disciplines that focus on a particular cultural, national or geographical region. It is really an umbrella for studies that may take a wide path and include subjects like history, literature, geography, sociology, religion, anthropology, political science, economics and history. The idea is to look at a broader base of study and attempt to provide holism. Instead of studying a single country in the Balkans, we might form a curriculum about the Balkans as a region, which includes different cultural, historical and ethnic groups that do share commonalities, but also differences. The idea for this type of study became more popular after World War II - a time in which there was both a push to respond politically to perceived threats (e.g. the Cold War) and to understand the decolonization movements in Africa, Central and South America, and Asia (Szanton, ed., 2004). Certainly, after the fall of the Soviet Union and the opening of China, the world has seen some dramatic changes. Globalism gradually developed over the last few decades because of the increased number of regional trade agreements combined with Internet and phone communication improvements. Globalization has brought the world closer in communication, economics, politics, and especially business. The Internet and technological improvements have allowed instantaneous communication almost anywhere, and evenShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagessuperpowers on their periphery and a second round of even more devastating global conflict. The bifurcated international system that resulted from the cold war standoff extended the retreat of globalization, but nurtured the liberation of most of humanity from colonial rule. The collapse of the Soviet empire, and the freeing of its satellite states across Eastern Europe beginning in the late 1980s, marked another major watershed that further problematizes uncritical acceptance of the historical

The Flowers By Alice Walker Essay - 1130 Words

Alice Walker shows Myops innocence and subsequent loss thereof through her usage of vivid imagery as well as the small setting and symbolism in â€Å"The Flowers†. Myop’s sudden exposure to the harsh reality of racism surrounding her shatters her innocence. The tone of the short story changes abruptly showcasing the main characters shift in how she sees the world. For she is suddenly and violently thrust into a world in which skin color dictates how others in society will treat her. There is a clear switch in tone in â€Å"The Flowers† as Myop is exposed to the world outside her home. The initial tone of the short story is carefree and child-like. Though the perspective of the story is third person omniscient initially, it is still evident that we are viewing the story through a child’s lens. The young protagonist skips â€Å"lightly from hen house to pigpen to smokehouse† showing that she is happy, excited even, to enjoy the natural setting weaved around her. As Myop explores, it becomes evident that her family’s financial situation is less than ideal. Wandering towards the woods, she leaves behind the â€Å"rusty boards of her family’s sharecropper cabin† (Walker). Now with little else to weave a setting in the reader’s mind one can already picture the scene as well as the time period. Very little is written about the setting outside of the family home and the surrounding woods. This supports the childlike tone of the beginning of the story as a young child would not have experienced theShow MoreRelatedThe Flowers By Alice Walker1169 Words   |  5 Pageswritings of Alice Walker has inspired her audience to vision many viewpoints of her life and political circumstances. Walker has been wounded repeatedly, seem to be starting from her childhood, and it remains her calling to bring healing to her own wounds and in the process, to bring healing to others (Winchell 86). Walker uses metaphors and imagery to tell her stories in a way that makes her audience feel as if their living the characters life. In her short stories â€Å"The Flowers† Walker writes aboutRead MoreAnalysis Of The Flowers By Alice Walker1030 Words   |  5 PagesWhat Becomes of a Flower After It Is Picked? In â€Å"The Flowers,† Alice Walker uses imagery and symbolism to illustrate the innocence and later the loss of innocence of a young girl named Myop, which is short for Myopia. Myopia is defined as the inability to see things closely, or the inability to grasp the deeper meaning of something, which contributes to her innocence in the story. The story starts off with Myop enjoying a summer morning by gathering flowers when she suddenly stumbles across theRead MoreAnalysis Of The Flowers, By Alice Walker1525 Words   |  7 Pageswas how Alice Walker grew up. She has written stories about her life, and stories that have had an impact on her life based on how she grew up. The two short stories The Flowers and Everyday Use have a common theme of feeling comfortable, safe, and at peace when one is home. Walker uses diction, syntax, and characterization to develop this common theme in her writing. A house is a safe comfortable place where one can feel at peace and in The Flowers and Everyday Use, the author Alice Walker developsRead MoreThe Flowers by Alice Walker Essay1491 Words   |  6 Pagesâ€Å"The Flowers† by Alice Walker is a short story written in the 1970’s. The story focuses on Myop, a ten year old African American girl who loves to explore the land in which she lives. Carefree and naà ¯ve, Myop decides to travel further away from her ‘Sharecropper cabin’ and travels deep inside the woods to unfamiliar land where she discovers the decomposed body of an African American man. It is then Myop quickly grows up and suddenly becomes aware of the world in which she lives. The story reliesRead MoreAn Analysis of The Flowers by Alice Walker826 Words   |  4 PagesSharon Ji Professor Cato English 1102 29 April 2013 Myop in â€Å"The Flowers† by Alice Walker Short stories are known to have two very distinct characteristics which are interrelated: they are compressed and concentrated. By compressed, they mean that the writer squeezes as much information as possible so that it is still considered a short story. When it comes to the story being concentrated, they typically mean taking out anything that is not essential to the conflict and how the protagonistRead MoreAnalysis Of The Flowers By Alice Walker850 Words   |  4 PagesThe setting of Alice Walkers short story† The Flowers† is important for us, the readers to obtain a perspective of how life was like growing up for a 10 year old African American girl by the name of Myop. The title of the story is â€Å"The Flowers.† When you think about flowers, you instantly compare them to being beautiful, pure, and innocent. The title of the â€Å"The Flowers† is a symbolism that correlates to Myop who is the protagonist of the story. Myop is just like a flower in the beginning of theRead MoreAlice Walker s The Flowers1199 Words   |  5 PagesIn a very similar way the author of â€Å"The Flowers,† Alice Walker, knew very well how to illustrate the surrounding to the utmost details in her story. Myop and Alice share a special appreciation and awe for the beautiful surroundings. Alice was also raised in her parent’s farm; providing extra special attention to the realistic portrayal of a sharecropper’s farm in the South. Besides Alice’s close involvement as a sharecropper’s daughter, she also shared an incident that scared her life at a veryRead MoreAnalysis Of The Flowers By Alice Walker1539 Words   |  7 Pagesâ€Å"The Flowers† Stories sometimes have the power and meaning to change someones life. Reading in general, can make someone feel like they are living in a different world. Usually writers have the tendency to add affection and tone to engage their readers more. Flowers, sound so pure and bright, but are all flowers meant to be lively? For Myop in â€Å"The Flowers† represents an innocent African American girl whose evolution to maturity and innocence comes to a sudden end without a warning. In the beginningRead MoreAnalysis of The Flowers by Alice Walker870 Words   |  4 Pagesï » ¿Analysis of ’The Flowers’ by Alice Walker How do we lose our childish way of seeing the world? How can we suddenly they see the world as it is, in all its evil? ‘The Flowers’ is a story about a young girl who goes through an experience that forces her into changing her way of seeing life, and it presents themes like growing up and loss of innocence. The main character of the story is Myop, a 10-year-old girl without any major worries in life. The only thing we know about her physical appearanceRead MoreEssay about The Flowers By Alice Walker809 Words   |  4 PagesThe Flowers By Alice Walker Written in the 1970s The Flowers is set in the deep south of America and is about Myop, a small 10-year old African American girl who explores the grounds in which she lives. Walker explores how Myop reacts in different situations. She writes from a third person perspective of Myops exploration. In the first two paragraph Walker clearly emphasises Myops purity and young innocence. She skipped lightly from hen house to pigpen. This

Ebusiness Free Essays

The SSL technology ensures that sensitive information being sent to the sever is secure and has not been altered. Through encryption, confidential information such as name, address and credit card details cannot be read by anyone other than the authorised party (Is it safe to order online? , 2013). With the help of SSL, it enhances security and users are less prone to encounter phishing attacks. We will write a custom essay sample on Ebusiness or any similar topic only for you Order Now 4 ASOS’s e-business system 4. 1 Tangible benefits 4. 1. 1 Enhance customer relationship With the use of social networking sites and internet, it increases awareness to large amounts of consumers in a short period of time. ASOS makes full use of this method with blogs, Facebook, Twitter, Youtube to premote its products. With the growing use of internet and social media, ASOS advertises its products and promotions online which increases customer base and brand identity. It also helps customers to give feedback or make complaints which help establish a sthronger relationship between business and consumers. Therefore social media and internet are priceless resources for ASOS to increase customer base and profits. 4. 1. 2 Improve time management and cost efficiency As ASOS uses a pure e-commerce system, customers need not move around to select products which show there is a huge gain over physical stores. The costs of products are cheaper compared to physical stores because extra manpower is not needed to operate the physical store which mearns ASOS saves on wages and rent for physical stores. Thanks to internet marketing through Facebook or within ASOS website, it is more targeted than traditional media. It is cost efficient and recognized by millions of people. ASOS applies e-commerce systems which improves the efficiency of logistics and inventory management. With the help of e-commerce, order fulfillment is accomplished quickly, more accurately and cost effectively. There is no need for phone calls to clarify and confirm purchases. This improves the efficiency of order fulfilment and improves the speed of delivery which surpasses customer expectations. 4. 2Intangible Benefits 4. 2. 1Improved strategic position of company As one of the leading online fashion store, ASOS has gained a competitive advantage in the fashion industry (Greenblat, 2013). ASOS were able to implement strategic plans earlier than its competitors and managed to gain a better position in the market. As a pure online retailer, ASOS must focus on maintaining and ensuring their website is constantly updated and managed professionally. In contrary to ASOS, competitors whom are click-and-mortar based have to emphasise more towards maintaining their physical store as well as their website. 4. 2. 2Increasing customer loyalty E-commerce businesses can face problems since they are not able to communicate directly with their customers but ASOS has managed to continuously increase customer loyalty by providing excellent customer services to its customers such as ensuring efficient and effective payment and delivery of goods to customers. ASOS also makes sure of the convenience in finding items, comparing and checking them out. Customers who are highly satisfied with the services provided would have increased loyalty and will give positive testimonials and word of mouth to other consumers. 4. 2. 3 Vision, Mission and Strategy ASOS’s vision is to create a unique multi-channel shopping experience where twenty-something fashion lovers can network, share ideas, create their own styles and shop together. (Home – ASOS Plc. , n. d. ). Conducting their business online plays an important role in achieving their vision. With the advancement of Web 2. , ASOS websites and their participation in social network accounts not only facilitates customers to interact with one another and the company, but also encourages them the share and spread their fashion ideas and knowledge, which relates to their vision. This would then lead to achieving the company’s mission which is â€Å"to lead the fashion revolution† (ASOS – Next Generation Pledge, 2010). With the help of the e-business systems, ASOS is able to continue to ensure all participants of the system stay connected through online network, to continue to share and grow business ideas together, since ASOS is a virtual organization. . e-Business Issues 5. 1 Security and Privacy Issues Security is crucial in every organization. Since ASOS is an online based organization there are various types of attack that they can encounter. Identity theft is one of the main problems faced which prevents consumers purchasing from ASOS. New born sites usually are not trusted by first time online purchasers. To avoid this, ASOS uses Comodo SSL certificate which help in securing online payment system and reduce identity theft. The most basic protection against technical attacks is firewalls and antivirus. These basic protections should be implemented in every e-business as even small viruses may cause websites to crash which would require a significant time to recover. This also affects the reputation of ASOS. In order to have an improved, more efficient and effective security in the long run, ASOS should invest in security to enhance pproduactivity. 5. 2 Marketing Issues One of the marketing issues ASOS face is trust issues on online shopping. Constant phishing attack on e-commerce sites make customers more aware of the risks of providing personal information online. Therefore, building trust is a crucial key to promoting products online. ASOS iintegrates the latest privacy and security technologies to enhance security online. As ASOS being a pure play organization, it faces a tough competition in the virtual business platform. Today, many organizations perform businesses online. To increase market share, ASOS have to set themselves apart from the competition by being more creative and innovative, such as providing more product or service than other competitors which in return attracts more customers. Another way to attract customers is to offer discounts or coupons to hike sales. How to cite Ebusiness, Papers

International Business Model Innovation

Question: Discuss about the International Business Model Innovation. Answer: Introduction: First founded in the year of 1884, Mark and Spencer, popularly known as MS , is a leading multinational brand, that deals with the production and sale of clothing brands, home products and various kinds of luxury and food products. Headquartered in UK, the much esteemed organization, has planned to expand itself beyond the limited confines, for increasing the size of the consumer market. In the current world of globalization, an organization can earn enormous amount of revenue if it chooses to invest in diverse locations, as this will help the company in attaining wider recognition among the masses. Keeping this in mind, Mark and Spencer has decided to invest in a host of countries, especially the West European and the Mid Western countries. However, Mark and Spencer should invest in a country that will help the company in earning quick revenue, with less legal and political complications (Hair et al., 2014). According to the report submitted by the World Bank, Australia is ranked as the 10th easiest country for doing business. The reason for choosing Australia is many. Most importantly, the nation provides a business environment with extremely low risk and high growth potentiality, a talented workforce which is available at an extremely affordable rate, and further it supports high class R D opportunities for the business organizations. Like any other British organization, M S will find it a very lucrative option to expand its market in Australia, because both the countries will enjoy almost identical custom and culture, language, and legal practices (Productivity commission, 2014). In addition to these factors, Australia also offers an innovative economy, whereby it becomes the favorite spot of destination among the business organizations. One of the biggest advantages of investing in Australia, is that the country has easy and convenient access to the Asia Pacific zone, and as a resu lt a large number of consumers will be drawn to the M S products. Australia , as a country, excels in diverse kinds of industries, and hence although M S chiefly revolves around retail trade, in future, if it intends to invest in other forms of industries, Australia can be a favorable place for investment. Australia already is one of the most populated countries of the world, and as such the demand for the basic items of daily life, which M S deals with, will always be in huge demand among the consumers. However, although M S has a huge potential for creating a big consumer market in Australia, it must ensure that it adapts its business to the Australian buying habits, cultural traits, religious beliefs, average income group, etc (Ruddick, 2014). Rationale: The rationale of the following report is to explore and discuss the factors that can help M S in successfully operating its business activities in Australia. As a foreign nation, M S may encounter several difficulties in terms of risk or employee management or selection of the suitable business structure. Hence, the following points should be considered before expanding its market in Australia. Analysis of Australia for Business: The greatest challenge for any organization to expand itself globally, is to be able to properly meet the challenges of a diverse cultural requirement. However, Australia is a multi cultural nation which implies that the nation is a home to people belonging to diverse cultural and ethnic backgrounds, and this implies that M S can offer its varied service to a varied group of consumers. Australia can provide the company with greater possibility of innovation as well as experimentation with the products being manufactured. However, before starting a business in Australia, the M S authority has to ensure that it registers the company, and has sufficient knowledge about the possible legal obligations, which it has to abide by, in Australia. Australia has always been a very familiar place to those who intend to start up a business or those who desire to extend their branches in Australia. However, there are certain legal requirement which M S will need to abide by. For example, M S sh ould desirably have a local partner or some sort of local connection before starting up the business. Since M S has already a company structure of its own, it will encounter less difficulty in entering the business market here. Unlike many other countries, Australia is very strict a nation when it comes to ensure that any sort of money laundering is talking place in the name of the business (Campin et al., 2013). For this reason, M S has to open a bank account in their country itself. Australia, as a country is not only very strict about financial transactions, but also about the transparency of the employment rules. There are various rules and restrictions imposed on the employers, whereby even M S will be obliged to recruit its employees very discreetly, ensuring the most diligent and well-qualified ones are being selected. Further, to support the issue of workplace security, M S will have to follow certain set of regulations. Australia is not only a diverse country in terms o f multiculturalism but also in terms of the capital requirement in different regions of the country. Some places are more expensive than others, for example, Sydney is more expensive than Adelaide, and the company has to make sure that it selects a country discreetly before it chooses to invest in a particular region. There is a website of Australia that can assist M S in selecting the appropriate region in Australia for investment. This will not help M S in selecting an appropriate region, which will help to understand which region will require less capital, but it will also help the company enjoy the benefit of laborers with low wages. For example, cheaper workforce is easily available at Adelaide, as compared to Sydney. In addition to everything else, if M S still faces doubts about where to invest or how far their retail business is going to be beneficial in Australia, they can always seek the help of the Australian official page, Doing business in Australia. Although this pa ge was last updated in the year of 2011, the information is quite accurate and can help the company to understand the business environment of Australia successfully (Kent et al., 2014). Recommendation for Entry Mode: While any organization is aiming to enter a new market, in a foreign country, it can be a very risky decision, as it may not earn the company earn sufficient recognition and it may end up in suffering huge and considerable loss in a foreign market. Hence, M S will have to include in their expansion strategy, the suitable plan as to which entry mode is it going to choose. In other words, there are various ways through which a company can enter a foreign market,- through export or investment, or by contractual means. M S can adopt the Joint Venture strategy, while investing in the foreign market of Australia. M S is a very internationally acclaimed brand, it is indisputable that it will be widely popular among the Australian masses as well. However, while opening as a new and fresh brand in the Australian consumer market, M S can enter into a joint venture with some retail chain store, and it must make sure that the chosen store is a brand in itself, so that the M S brand introduc tion through the store name can become an instant success at once (Parker Praag, 2012). There are various famous retail chains to be found in Australia, such as Coles Supermarkets Private Limited, Myer Ltd, Big W , Caltex Australia, and many more. M S should invest in such retail store chains, as this will provide easy and swift access to resource and market , will reduce any sort of political risk, or any form of legal complications that can arise, if M S has to work independently in a foreign market. Besides, even great international brands such as Gucci , Bulgari and others also have opened up new stores since the year of 2012, by tying up with such famous retail chain stores of Australia which helps the companies to gain competitive advantage in a new market (Laufs et al., 2014). One great advantage of the joint venture strategy will be that, having tied up with a local or a native organization, will help M S lower down any sort of economic or political risk. Further, this w ill also enable the company in getting easy public acceptability among the Australian consumers. One of the biggest advantages of the Joint Venture strategy is that it will help the company in getting local workforce, at a much cheaper rate, and further hiring the local workforce will enable the organization to avoid the possibility of any sort of cultural conflict. Further, this strategy will assist the company, in knowledge transfer whereby M S will get sufficient knowledge as to how to improve the performance in the local market of Australia. This strategy also provides a company the risk sharing benefit, and this is indeed important as M S is going to make a huge investment, and so it is advisable that it has someone to share its risk and failure possibility with. Plus, as a new and emerging organization in Australia, M S may find it difficult to have a comprehensive knowledge of the workplace culture, customer requirements and preferences and infrastructure for expansion. Fo rming a Joint Venture with some local reputed organization, will assist M S in getting convenient access to the distribution channels as well as the customer bases. While forming the Joint Venture strategy, the two organizations have to enter into an agreement, either for a specific period of time or for a long time. Keeping in consideration, the uncertainty of making gain in a foreign country, and especially the recent failure of M S, in its international trade in India, the company should enter into an agreement for a specific period, and if this yields it enough benefit, it shall continue in future (Choi et al., 2013). However, there are sufficient risks associated with Joint Venture strategy as well, and it may happen that the strategy is not well-formulated by the two organizations, or due to proper planning, it could not be successfully implemented. Hence, M S must pay proper attention to the management process of the business. As both the countries merge to work on one goa l, they must accept and respect each others business perspectives, rather than showing two opposing styles of approaching a problem. In absence of efficient business decision, the whole process of business may slow down, causing a huge failure for M S (Killing et al., 2012). Marketing and RND constructions: Global expansion in business is not altogether a very easy process. It can be lucrative, if it can be implemented properly, otherwise it may land the company in trouble (Menkveld, 2013). Hence, it is always advisable that an organization, before investing an enormous amount in a foreign market, invests much time in researching the possible risks, political obligations, consumer preferences for the product to be sold, and other relevant issues adequately (Lunt et al. 2014). The foremost point that M S must remember while doing business in Australia, is that it might face competition from local brands, such as Myer or Coles, which have already established themselves as eminent brands all across the globe. In fact, the famous departmental store David Jones, was recently in the news for having shown the best possible growth in sales, by as much as 12.2 %, and in last fifteen years, it has made the biggest profit in Australia (Lages, Mata Griffith, 2013). However, since M S is already an international brand, it has high prospect of getting easy recognition among the masses. However, it will have to focus more on innovative and international methods of production, to get easy acceptability among the consumers. Since, M S is a foreign UK based brand, in the primary stage of its entry into the Australian market, it can make use of Australian logos and favorite symbols that will help it to get adapted to the Australian market (Grant, 2015). For example, Australian people will love to wear Koala bear or Kangaroo imprinted shirts, or casual wears having a sentence written about Australia. Again, since Australia is a multi cultural region, diverse products can be sold in the Australian market, each one satisfying the need of the consumers of each ethnic group (Martens, R., Matthyssens, P., Vandenbempt, 2012). This offers a chance for a larger and more diverse market for M S. Further, recent study suggests that there is a larger demand for luxury products among the em erging wealthy section of the Australian society. Hence, appropriate promotion and advertisement strategy can largely benefit the organization. M S must understand that in starting a new venture in a foreign country, may pose potential risks for the company, and hence it must have a proper team for risk management, for identifying the risks as well as mitigating the potential harm that can be caused by it (Wu et al., 2013). The Australians are although less formal and more casual about their business dealings, they are highly punctual and productive people. The workforce is usually considered to be upright and they get a leave of 20 days only, and this implies that investing in Australia, means getting an access to an efficient and highly professional workforce. Brisbane, Hobert are two of the cheapest places in Australia. Therefore, M S can start their business in these places, as it will require less capital and will help the company to get cheaper workforce as well (Bertay, Dem irg-Kunt Huizinga, 2013). Sydney, Melbourne are two of the most important tourist destinations of Australia, and as it draws a huge number of tourists each year, opening up the stores in these places can prove to be a highly profitable idea. This will imply that a large number of tourists will turn up and consume the M S products, apart from the Australians. However, M S must make wisely choose between cheaper cost of production and higher rate of profit, at the beginning (Amit Zott, 2012). As a new organization in Australia, it may initially opt for cheaper places, and gradually evaluating the annual profit, may think of expanding its business to the more affluent towns of the nation. Recommendations regarding production Advancement of technology is one of the major ways to increase the productivity for a business organization (Oraiopoulos, Ferguson Toktay, 2012). M S is not exceptional to that. As per the current economic scenario, business organization such as M S gets many opportunities to implement limited workforce at the production department by using business productivity software. With the help of this specific software, the business experts would be able to earn more production in limited time by maintaining a chronological record on it (Slack, 2015). As a result, the workforce manager of this organization can involve the workers in other department to provide effective service to the customers. In addition, an effective communication should be maintained between the suppliers and the production managers in order to enhance productivity within M S. If the suppliers fail to supply the product within time to the organization, the rhythmic process of productivity would be hampered definitely (Hillestad Berkowitz, 2012).. As a result, the customers service department would have to face numerous challenges in order to maintain a balance between the demand and supply of the product. In order to overcome this kind of situation, maintaining effective communication between the suppliers and the production managers is highly important. International HRM Issues: While working in a foreign country , a company must pay enough heed to the question of cultural diversity. As an UK based firm , M S will be acquainted with a British workforce, the cultural traits of whom will be highly distinguished from that of the Australian counterpart (Ritala, 2012). As M S is going to enter a Joint Venture with an Australian native brand, it will have to interact and operate its business activities with Australian mangers, employees and retailers. Keeping this point in mind, the M S authority must remember that they are highly punctual people and they will always respect punctuality and accuracy in every negotiation and business dealings (Barney, 2012). As M S is an UK based company, it will have to make itself familiar among the Australian people. Hence, it must hire more Australians in their stores, rather than having only UK employees (Kim Mauborgne, 2014). Hence, giving the employees short term benefits, rather than the long term ones, can be a fruitf ul idea (Yoo et al., 2016). Conclusion: Australia is one of the most populated countries in the world, and as highly multicultural it is, its business market has high potential in future. However, it must be remembered that much of the success of M S will depend on the quality of its customer service. If it can offer valuable service to the Australians from various cultural communities, it can enjoy a long term success. 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